SMRN: "QuestBack On Top"

December 2009. Henrik Hall, SMRN: "Many companies succeed in one way or another, but extremely few manage to find their way into everyday language. 'Let’s make a QuestBack', is a frequently used expression in Norway..."

SMRN - Scandinavian Market Research News - is the only news service focusing solely on the Scandinavian market research sector. They write about, for and with market researchers and analysts in Sweden, Norway and Denmark.

Henrik Hall from SMRN has interviewed QuestBack CEO Ivar Kroghrud and the article "QuestBack on top" is now online.

Introduction:
"I thought this interview would be about a web survey tool – instead we talked mostly about EFM, Enterprise Feedback Management. I thought I would meet a strict and formal CEO, watching his tongue and providing me only with the usual politically correct answers on reasons for success and plans for the future. I met a warm and modest man, portraying his company in very humble words, caring a lot for his employees. Welcome to one of the most and least known MR companies in Scandinavia."

Read the complete article on http://www.smrn.se/Hem/tabid/36/ArticleId/7186/Culture/English/language/en-US/Default.aspx