Check List Before Sending Out Your Survey

• Is the purpose of the survey crystal clear?
• Are all the questions relevant?
• Are all the questions easy to understand?
• Have you avoided ambiguity?
• Are all the questions balanced?
• Do the potential answers exhaust all options?
• Are the answer alternatives mutually exclusive?
• Have you used the same type of scale throughout the entire questionnaire?
• Have you used a combination of open ended and closed questions?
• Are the questions asked in a logical order?
• Are the questions and possible answers linked?
• Have others reviewed the questionnaire?

If you are able to answer yes to all 12 questions, there is a strong probability that you have optimised your questionnaire in relation to the quality of the answers that you can expect to receive - and you can now focus on distributing the questionnaire and analysing the results.